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Sunday, 24 August 2014

Mid-segment war : Old Companies vs New Companies



Yes! Today i want everyone to change their focus from high-end segment to mid-segment which is now becoming the most attractive segment specially in country like India and when i observe and see that maximum of us are the one who always like to buy the mobiles that has the cost around 10000 to 20000.
If we say that maximum audience is the one who basically go out for the mid-segment mobiles then we can expect more competition as compare to high-end mobiles.This segement attracts every mobile companies like Samsung, Nokia, LG, Micromax, Karbonn, Intex, Xiaomi, Micromax and Obi.

Let's play a cricket match between these mid-segement mobile companies.
On one hand we have companies like Samsung, LG, Nokia and on other hand we have companies like Micromax, Intex, Xiaomi and new entry Obi. Today, people are increasingly using their phones to do more than 'just talk. Consumers are definately looking for more features and enhanced experience in their mobile phone. So i will tellyou about the features that these companies are givingand on that basis we will decide that who will win this war.So let's talk about the features that Team A is giving i.e reputated companies like Samsung, Nokia are giving.
For that i have divided the segment into 2 categories. First is Rs 10000 to 15000 and second Rs 15000 to 20000.
Under first category phones i.e Rs 10000 to 15000 phones like Moto G, Sony experia M dual and L, Samsung galaxy core and Quattro, HTC desire 516, etc comes.When i go through the features of the above given mobiles, one thing i noticed, if you left out one or two mobile none of the company is giving more than 8GB internal memory and also processor what their mobile is giving is not more thanQuad core 1.2 Ghz. When we go through the camera part we that only Sony experia L is supporting 8MP else we see that 5MP is maximum what they are providing and mobile like Moto G is not providing external memory slot which is little bit disappointment for me.
When we go through 2nd world mobile company (that was the name given to these companies)like Micromax, Intex, Asus,Karbonn,Lenevo, Xiaomi,etc. Let's go through their features also each and every mobile produced by these companies have minimum internal memory of 8GB which goes upto 16GB easily with minimum processor of Octa core1.2 Ghz to 1.7Ghz and each one these company provide you with external memory slot also and some also provide hexa core withHD screen also.
So we can say on paper wise 2nd world companies win this first inning but when it comes to performance wise somehow we can say that team A has an upper hand because of their customer service.So here team A wins.

Now comes our second category i.e Rs15000 to 20000 segment which according to me is the toughest segment since our Team A gives us mobile like Samsung Grand, Samsung Grand 2, Sony experia M2 and HTC desire 700 and other side Team B gives us mobile like Canvas Knight, Gionee Elife S5.5, Asus Zenfone 6. Team A gives us 1 to 1.5GB ram with 1.2 to 1.4 Ghz and 8 MP camera on the other hand Team B gives us 2 Gb ram with 1.4 to 2 Ghz and 13 MP camera which straight forwardly shows Team B wins not only on-paper wise but performance wise also.

Result:
So after this hot n happening match between both the teams, the result is both teams get equal point. But i want to suggest you that if you are not happy with the services of A grade companies like Samsung , Sony, LG then you must give one opportunity to these company also. After all everybody has the right to have the best mobile under affordable budget.

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